Making Money Off YouTube Is Still Possible
It used to be that generating an income off YouTube was as simple as having an idea or product to sell, a computer or even just a high-end smartphone, and a camera able to capture whatever it is you’re looking to market.
The bad news is that since every YouTuber is now competing with hundreds of hours’ worth of content being uploaded literally by the minute, a clip containing reasonably fair content is no longer a sure-fire generator of success. But, lucky for us, there is good news also, which is that given the correct skillset and a tried and tested strategy or three, it’s still possible to ensure your online content gets seen and generates sales or advertising revenue or whatever your particular sales party is hoping to achieve.
The great news is that it isn’t as hard as you may think. In fact, it isn’t hard at all.
Rule #1–Be Searchable
The first rule of YouTube then: be searchable. Also, pay attention to what it is your target audience is purposefully and actively searching for. Or in other words, be aware of what they’re physically typing into the search bar – and preferably (this being the ideal scenario – how they’re structuring their “search sentence”.
Forget all about cooking up an idea, hitting the record button, uploading your video material, and posting your recorded content on a weekly schedule. Since there are more content creators hoping to make a buck or two off people who follow the click here prompt on YouTube now than in the entire history of the search engine, you’ll have to go the extra mile.
Before even as much as turning on camera, it’s important to know what it is your audience is searching for. And the best way to go about identifying what it is that makes audiences tick, happens to also be the easiest way: autocomplete.
Simply start typing words related to your specific concept into the search bar on YouTube and behold the magic that is autocomplete showing you exactly what it is your target audience is searching for.
And by the by, if you still don’t know what the heck meta data is, then it’s time to either shape up or ship out.
Rule #2–Rethink Your Action Call
As in steer clear of long and elaborate intros pleading with viewers to ‘hit subscribe’. Firstly, most people don’t enjoy feeling as if they’re being told what to do, and secondly, many people will interpret your call to action as you only caring about accumulating subscribers, with your actual content being a matter of secondary importance.
Instead, come up with something really clever for your opening line. Only once you’ve got to viewer’s attention is it time to tell them about your reason for having a video on YouTube.
Rule #3-There’s More To This
Or in other words, YouTube doesn’t have to be your be-all and end-all. Learn how to re-purpose your content for cross-platform application. This may mean shortening your original YouTube video to a 15-second story for Instagram, or even extracting the one-liners you’re most proud of and repurposing them into imaged quotes or text-based posts for Facebook.
Just because you need the occasional session of shut eye and downtime, doesn’t mean your content should stop working whenever you do. Learn how to organise your content in such a way that it becomes an entire army of salespeople generating traffic and awareness even when you happen to be AFK.